IDEA: Differentiate Bumble from other dating apps by rebranding it as an app that actually helps people connect with their matches, not just another platform of endless scrolling and romantic failure.
INSIGHT: 92% of people agree that the wrong pick-up line is enough to put them off someone.
App Development: Learn how to talk to matches through the new feature that uses pre-existing Bumble material. Using Ai, Bumble will prevent conversations from ending by prompting users to say something different.
Instagram: Interactive game-like carousel posts on Instagram, that teach people how to approach their matches without using a pickup line.
TikTok: Bumble will partner with stereotypically attractive celebrities to show that no one can make pickup lines sound good.
X: Bumble will directly talk to people, replying to their personal experiences to build a relationship with users.
Long-copy posters to grab the general public's attention:
