Gym girls doubt themselves when their strength fluctuates. 76% of women find it difficult to complete the same workout at different points in their cycle.
This campaign educates gym girls on how their cycle impacts their fitness progress.
App development: Flo does not have any information on their app regarding fitness. I have created Flo Fitness, the new development where girls can learn about adapting their workouts to suit the needs of their body.
Posters located in places where people will be working out, encouraging them to think about the impacts their cycle has on their progress, playing with fitness terminology:
Instagram carousel posts:
Influencer marketing:
Partnering with female TikTok influencers such as Anna Archer, Emma Gilligan and Sandhya Sivakanthan, to promote the new Flo Fitness app features and reach a wide audience of gym girls.
Content Ideas:
How your body looks throughout your cycle.
How to maximise your workout potential by tracking your cycle.
Best hacks to deal with your period at the gym.
Why your cycle is the reason your strength fluctuates.
How to educate your male gym bros about your cycle.